Our Journey
Founding and Legacy
Founded in 1990 as Shakti Gold in Machilipatnam, Dritya Jewelry has a rich legacy rooted in imitation jewelry craftsmanship. Sathish Chalamalsetty the founder of shakti gold, the company quickly became known for its quality and innovation in gold plating.
In 1994, Sathish Chalamalsetty expanded operations by founding Vikas Gold in Bangalore, a leading trader of imitation jewelry sourced from Kolkata, Jaipur, Rajasthan, and Mumbai. This move significantly broadened their market reach across South India.
In 1996, leveraging his industry expertise, Vikas Gold was later established as Taj Mahal Enterprises in Machilipatnam. It quickly became the largest wholesaler of raw materials for imitation jewelry, sourcing from Kolkata, Jaipur, Rajasthan, Mumbai, and various collections across India. Today, Taj Mahal Enterprises remains a cornerstone in the jewelry supply chain, reflecting our commitment to quality and innovation.
Evolution to Dritya Jewelry
In August 2024, Jaswanth Chalamalsetty and Aravind Chalamalsetty, driven by a passion for innovation, transformed this legacy into Dritya Gold Jewelry. As manufacturers, traders, and direct-to-consumer retailers, we blend traditional artistry with modern accessibility, offering a diverse range of imitation jewelry.
Our Core Values
Cornerstones of Dritya Jewelry
At Dritya Jewelry, our values of excellence, innovation, creativity, and respect guide everything we do, both within our team and in serving our valued customers.
Innovation and Creativity
At Dritya Jewelry, innovation and creativity are at the heart of everything we do. In the dynamic world of imitation jewelry, we embrace a culture where stagnation is not an option. We continuously invest in exploring new designs, materials, and techniques to ensure we stay ahead of trends and provide our customers with cutting-edge jewelry options.
Innovation for us means not only keeping up with industry advancements but also setting new standards. We collaborate closely with our manufacturing partners to introduce innovative designs and high-quality craftsmanship that redefine elegance in imitation jewelry. Our commitment to creativity fosters an environment where new ideas flourish, empowering our team to devise unique collections and customer experiences that exceed expectations.
Passion for Excellence
At Dritya Jewelry, excellence is not just a goal but a cornerstone of our identity. From selecting premium materials to delivering impeccable customer service, our dedication to excellence permeates every aspect of our operations. Each member of our team is driven by a shared passion for craftsmanship and quality, ensuring that every piece of jewelry meets our rigorous standards.
Excellence, to us, means consistently raising the bar. We set new benchmarks in imitation jewelry by curating a portfolio that features only the finest pieces crafted with meticulous attention to detail. Our partnerships with renowned artisans and suppliers reflect our commitment to delivering excellence in every jewelry collection.
Our passion for excellence extends beyond product quality to customer service. We strive not only to meet but to exceed customer expectations, providing personalized guidance and support that enhances the shopping experience and fosters lasting relationships.
Respect and Inclusion
Respect and inclusion are foundational values at Dritya Jewelry. We recognize that our team and our customers are our greatest assets, and we cultivate an inclusive work environment that celebrates diversity in all its forms. Valuing the unique perspectives and contributions of each team member enriches our creative process and strengthens our collaborative spirit.
At Dritya Jewelry, respect and inclusion are integral to our company culture. We uphold a workplace where every individual feels valued, respected, and empowered to contribute their best. Our commitment to diversity extends to our customers, understanding that each person's preferences and style choices are unique.
Inclusion, for us, extends beyond internal practices to how we engage with our community and stakeholders. We strive to create a sense of belonging for everyone who interacts with Dritya Jewelry, ensuring that our products and services resonate with diverse audiences worldwide.
As custodians of tradition and pioneers of innovation, Dritya Jewelry is dedicated to redefining the art of imitation jewelry. Each piece we create reflects our passion for excellence and our commitment to timeless beauty.
— Aravind Chalamalasetty & Jaswanth Chalamalasetty Founders
Our History
1990
Founding of Shakti Gold
Founded in Machilipatnam, Shakti Gold pioneered gold plating excellence in the region. Our commitment to quality craftsmanship and innovative techniques quickly established us as a trusted name in imitation jewelry.
1994
Launch of Vikas Gold in Bangalore
Expanding our footprint, Vikas Gold emerged as a leading trader of imitation jewelry sourced from Mumbai, Kolkata, and Jaipur. This strategic move not only broadened our product offerings but also fortified our distribution network across South India.
1996
Establishment of Taj Mahal Enterprises
In Machilipatnam, Sathish Chalamalsetty founded Taj Mahal Enterprises, becoming the largest wholesaler of raw materials for imitation jewelry. Sourcing materials from Kolkata, Jaipur, Rajasthan, Mumbai, and various collections across India, Taj Mahal Enterprises became integral to the jewelry supply chain, ensuring quality and innovation.
2012
Expansion and Diversification
Throughout these decades, Taj Mahal Enterprises continued to expand, diversifying our product range and enhancing manufacturing capabilities. We integrated traditional craftsmanship with modern design trends, meeting evolving customer preferences across the nation.
2015
Expansion of International Partnerships
In 2015, Taj Mahal Enterprises expanded its international partnerships, collaborating with renowned designers and manufacturers globally. This initiative enabled us to incorporate diverse design influences and expand our reach to international markets.
2024
Launch of Dritya Jewelry
In July 2024, Aravind Chalamalsetty and Jaswanth Chalamalsetty transformed our legacy into Dritya Jewelry. This pivotal moment marked our evolution into a comprehensive brand encompassing manufacturing, trading, and direct-to-consumer retailing. With a robust online presence and a steadfast commitment to superior quality, Dritya Jewelry continues to redefine standards in the imitation jewelry market.